For our senior show, we decided on a Freakshow theme, with each of the design class being a particular "freak" to correspond to their personality, skills, or interests. I worked with the online and marketing teams to create a series of web-only posters to be used as advertisements sent out through social media. I designed and created real paper posters, printed them out, then took photos of them and used the photos as the advertisements.
Poster #1, released online at beginning of advertisement series as a sort of announcement.
Poster #2, released a few weeks away from the closing reception. Used to give a bit more detail about the show and introduce a small handful of the "freaks."
Poster #3, released the day before the closing reception. Used to drum up more attention and let people know this is their last chance.
Final poster. Used to say thank you for coming. Released the day after the closing reception.
